TikTok is taking over the social media game in popularity and in numbers since the ending years of last decade. The unique feature about Tiktok is the fact that it's a strictly video only social media platform with short bursts of 5 to 10 seconds of videos with entertaining content around humour, knowledge, music, dance, make-up, cooking,etc. The most amazing fact that sets aside TikTok from all other social media platforms is its uniquely designed algorithm that does not favour profiles with higher numbers like traditional social platforms. While most of the social media platforms depend on various parameters and ratios like followers to engagement ratio while pushing the content from any profile. Thus this same thing has resulted in broader outreach for all the profiles setup on TikTok. As a huge number of local profiles gained overnight success and popularity with their content becoming Viral, more and more people started flocking towards the platform. With this cycle in place TikTok broke into the mainstream social media market with almost 695 million downloads in 2019 and 850 million downloads in 2020.

Naturally Influencers from all over the world flocked to this growing space to build up their presence and have enjoyed enormous success as they have bagged millions of views despite less following. You can create viral campaigns, reach a completely new audience, and establish connections with specialised groups on TikTok, which has a reach potential unlike any other network. The TikTok profiles specialising in such niche topics became a part of TikTok influencers spanning different sectors. These different types of influencers were known as:

  • Beauty Influencers

  • Makeup Influencers

  • Lifestyle Influencers

  • Tech Influencers

  • Food Blogglers/ Food Influencers

  • Fashion Influencers

  • Fitness Influencers

  • Health Influencers

Importance of TikTok Influencers:

Owing to the broad outreach of TikTok influencers, various brands across the globe saw an opportunity to team up with niche influencers matching the industry in which the brand operates to collaborate with them in order to be in front of the right people and improve their desired sales target. People are more likely to trust an influencer they are following on any Social network. Due to a consistent posting and the nature of their content TikTok influencers quickly and easily establish credibility among their followers while amassing new followers every single day. These TikTok Influencers will greatly increase the likelihood that whenever they introduce any brand or a product through their content, their audience, due to an immense trust in the Social Media influencer. Will likely checkout the product and possibly convert into leads or successful sales.

There are various Challenges created as a component of certain TikTok Influencer Marketing programmes. The app's challenges are very well-liked since they inspire users to produce original videos based on given themes, audio clips, or even dances. Brands may start their campaign with influencer marketing by organising a challenge around a certain product, but then watch it spread among other people. Thus it helps brands to increase their earned media share on the platform and gain popularity for the brand overnight. Plus the added advantage for any brand is that TikTok Influencer rates are very less. The amount of spent on TikTok Influencer costs are very nominal compared to other Digital Channels plus they have a very high probability of converting your sponsored adverts into successful sales

If you are a brand or a product management team that is looking for Influencers for your influencer marketing campaign in Ireland then you can get in touch with us, Irish Blogger Agency. Irish Blogger Agency specialises in managing Influencer Marketing campaigns with a network of around 600 plus Influencers with a combined reach of 11 million. Irish Blogger Agency has Influencers from various niches and can match your campaign with the perfect Influencers so that you can gain maximum exposure within your target audience group. Irish Blogger Agency is an Influencer Marketing Agency in Ireland actively involved in other services such as Event PR and Media, Digital Media Campaigns, Blogger Events, Content Creation, etc.