We live in a day and age where marketers make the most out of every opportunity. From billboards to newspapers and websites to social media, we can witness Marketing adverts almost everywhere. With an exponential rise in the use of Social Media Platforms in the last few years, especially after the Pandemic. Looking at this Marketers have smartly leveraged use of Social Media Influencers for Influencer Marketing Campaigns across various brands. Although there is growing cynicism and scepticism towards Social Media Influencers in Ireland, we cannot forget the fact that there’s still big market for Influencers & Influencer Marketing as the average time spent by people on social media is increasing and the content which these netizens consume has the potential to nudge their perception. In today’s world almost every small and big brands are involved with Influencer Marketing campaigns to reach their target audience with the help of Micro Influencers & Macro Influencers. The different approaches viz. Macro Influence Marketing and Micro Influencer Marketing are explained in detail below:
Micro Influencers: Definition, Meaning, Cost & Benefits
Micro Influencers are usually popular internet figures with a small but dedicated audience. Micro influencers aren't like any other normal public personalities or celebrities. Social Media Micro Influencers are individuals with an active and engaged social media following ranging in the numbers between 2,000 and 10,000.
These Micro Influencers are considered thought leaders in their specific niche or a domain and their audience usually looks up to them as an authoritative figure. Therefore they have curated a loyal following around their profile. Due to this devoted following, brands have recognised the enormous influence they have over their audience.
Benefits of Working with Micro Influencers:
Cost Effective:
Although they have an impressive influence over their audience their outreach is limited due to their niche of expertise. Hence even top Micro Influencers are usually very cheap to work with
Unique Perspectives:
Micro Influencers are great at providing unique views and suggest out of the box solutions to everyday problems
Higher Engagement & Conversion Rates:
Due to the nature of their content and the unique solutions that they provide; Micro Influencers have the highest conversion rates in Influencer Marketing Campaigns. Brands love it because they can get valuable sales or leads through nominal Marketing spendsEasy Management:
Micro Influencers are easy to manage, thus it’s easy to work with them and brands can quickly wrap up multiple Influencer Marketing campaigns and work with more than one micro influencers at a time
Micro Influencers are usually used for hyper-targeting the niche segments of the society usually for selling or for getting more leads
Macro Influencers: Meaning, Definition & Benefits
Macro influencers are well-known individuals, either celebrities or social media personalities, who have more than 100k followers. Massive brands work with Macro influencers as they can easily communicate their marketing message with a large audience at once. Macro Influencers usually don’t have an area of expertise/niche but have a more of a generalist profile. Due to their huge following these macro influencers have an ability to set any trend. These kinds of social influencers are beneficial for brands looking out for a ‘one to many’ messaging and especially useful for brands looking to create brand awareness and disseminate the brand image over a wider audience. Micro influencers are usually individuals with a following between 10K to 100K
Benefits of Working with Macro Influencers:
Greater Brand Visibility:
Due to a greater following, a brand can garner maximum brand visibility through posts from Macro Influencers and can increase the chance of people considering a product due to the recommendation from the macro influencerMaximum reach in short span of time:
Owing to their popularity, Macro Influencers are especially essential when a brand or an organisation wants to deliver an important message in a short span of time. While other means of digital communication still take time to reach the desired audience, a macro influencer can simply take out his/her mobile phone and tweet the message, share it on Instagram story or can even Go Live then and there itself.
Increase your Earned Media:
Macro Influencer followers share the posts on their own profiles, discuss it on social media and also make content around it. This increases the chatter around the brand that Macro Influencer promoted increasing the share of earned media.Easy Management:
It is usually easier to manage Macro Influencer than managing multiple micro influencers
How can the Irish Blogger Agency help you?
If you or your brand team are looking out for Micro or Macro Influencers in Ireland for branded promotion and Influencer Marketing Campaign then Irish Blogger can connect you with appropriate influencers from its pool of 600 plus influencer network and a combined total reach of 11 million. Irish Blogger Agency will find micro or macro influencer suitable for your campaign, negotiate the cost of micro influencer and the cost of macro influencer & take care of documentation from the legal paperwork to facilitate the influencer payments without any hassle for your brand marketing team.
Irish Blogger Agency is an Influencer Marketing Agency with years of experience in Influencer Marketing & Influencer Management and boasts a vast network of Social Media Influencers with Influencers from Cork, Dublin, Galway, Athlone, Kildare, etc.