Merriman Hotel Kinvara - Skip The School Run For Endless Fun
The aim of this campaign was to counter seasonality and regionality by inspiring growth in the North of Galway along the Wild Atlantic Way.
Failte Ireland will also be building on the success of The Wild Atlantic Way this year, with this in mind the Merriman Hotel Kinvara ran their own campaign to promote their unique hotel.
The Merriman Hotel is a warm and welcoming traditional Irish hotel in the centre of the beautiful fishing village of Kinvara, Co Galway the gateway to the UNESCO recognised Burren region. 3-star accommodation finished to a high standard, warm, bright and comfortable.
The hotel is an iconic building being the largest thatched roofed structure in Ireland. It was named after the famous local poet Brian Merriman who wrote a racy, word rich, bawdy poem called The Midnight Court in 1780)
This is the ideal base from which to explore the Cliff Coast region of the Wild Atlantic Way which features the Cliffs of Moher, the Aran Islands, the Aliwee Caves and the ancient Poulnabrone Dolmen.
The Merriman Hotel is well known for it's wonderful food created by our accomplished Kitchen brigade. The menus have a gentle nod to the Atlantic Ocean on our doorstep and plenty of firm Irish favourites too. Food is served all day in the Quilty Restaurant and the Thatch Bar.
The Thatch Bar is renowned for it's friendly atmosphere, wood-burning stove and some say the best pint of Guinness in The West. With regular Traditional Irish Music sessions, you are guaranteed some great Irish 'Craic'.
The Merriman Hotel Kinvara invited four mom bloggers for an overnight stay mid-week in a campaign called ‘Skip The School Run For Endless Fun’. Lots of valuable content was created on social media and online with an objective to boost brand awareness and social share.
KEY METRICS
The results over a 3 day period were excellent, summarised as follows:
Instagram Insights
Increase in clients followers +1.1%, Engagement Rate +417.8% and Impressions +1k
Facebook Insights
Increase in clients fans +2.3%, Total Engagement +83.9%, Awareness +200%, Clicks +173.2%
“The trip was a part of the campaign “Skiptheschoolrunforendlessfun” I honestly didn’t no what to expect but I can honestly say my jaws hurt from laughing. The ladies from the mom bloggers group were all so nice, we all gelled together perfect and we literally laughed from start – finish! What a trip!!”
“As part of a collaboration with The Irish Blogger Agency I was invited to stay for a mid week break to celebrate their “Skip the School Run for Endless Fun” campaign. I arrived at the Merriman Hotel along with my fellow bloggers, Issie, Celine Charles, Erica Lynch at midday. The friendliness of the staff was apparent right from the start of our visit.”
“This week I had the pleasure of being invited to the 3 star Merriman Hotel in tranquil Kinvara, Co. Galway with three fun mom bloggers, Celine, Erika and Dolores. This mid week break was a collaboration organised by Sinead Carroll of the Irish Blogger Agency. And what a blast we had! It is a long time since I had a midweek break with a gang of girls and Kinvara did not dissappoint!”