With the increasing popularity of Social Media Platforms, the reach of Social Media Influencers is also increasing. Big Brands have already realised the immense power these Top Influencers on Social Media have and how incredibly easy it is for Famous Influencers to nudge the opinions of their audience or to make them try out a product merely on the advice they give on social media.
Lifestyle Influencers are Social Media Influencers present on multiple platforms who provide impartial, relevant and honest reviews of products and services that one encounters in day-to-day life. These Lifestyle influencers have a niche in which these Influencers have harnessed expertise and their content appeals to a specific group of audience. These Influencers are usually looked upon as an authoritative voice in their respective domain.
Why do brands collaborate with Lifestyle Influencers?
Extremely Relatable Content: Contrary to celebrity influencers, lifestyle influencers are regular everyday people with whom masses can easily relate to. Their posts provide stuff that is relatable to regular people. A typical mom influencer in Ireland who blogs about her family's daily life is Yasmin O’Connor, who goes by the Instagram handle (@glitter_mama_). Some of the subjects this mother discusses on her account include the kids' naptime routine, cool trip for kids, their Football practice, and a regular day for mom and the kids, healthy diets and foods, etc. Since most women can identify with this sort of material, the mammy influencer has been successful in developing a sizable network of moms who value and trust her content. Women will buy a few baby products just because of a single recommendation from Yasmin
Marketing Versatility: For many brands, lifestyle influencers are a good match. They can collaborate with almost any brand since they are adaptable. Even while some influencers focus more on a single niche, they are sufficiently adaptable to advocate a range of goods within that field. As these influencers are humans in the end they can market the very basic utilities that we use in our day to day lives.
Engaging & Relevant Content:
Lifestyle Influencers are constantly providing stunning and really relevant content that is also of the highest calibre. They thus have a sizable fan following because of this.
When brands collaborate with Lifestyle Influencers, they reach out to a wide range of audience and appeal to masses as these lifestyle influencers create fantastic content around the brands services and products while putting forward persuasive arguments to their audience for why they should buy them.
In addition, lifestyle influencers, as opposed to celebrity influencers, offer better value for your money because they produce high-quality work at lower prices. Brands should also consider the fact that while sponsored Ads help you reach a certain number of clicks and impressions with a very high cost, a Lifestyle Influencer helps you reach a far higher number with a nominal cost and a vast outreach.
Looking for Lifestyle Influencers in Ireland?
Well, you have come to the right place! Irish Blogger Agency is one of the top Influencer Marketing Agencies in Ireland with a vast outreach network of 600 plus Influencers in Dublin, Cork, Galway, Athlone, etc. With Irish Blogger Agency you can find the right Influencer match for your campaign. Irish Blogger Agency will take care of campaign execution and legal paperwork while you can focus on running the administrative duties. Rest assured with the Irish Blogger Agency, your Influencer Marketing Campaign will successfully reach your target audience and convert your digital goals!