Irish Blogger Agency

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Online Public Relations Strategy

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COURSE

An Online Public Relations Strategy

TRAINER

Joanne Sweeney-Burke

Joanne is a former Journalist, PR Lecturer and CEO in various corporate roles. Joanne has 15 years' experience in media and business communications. She is the founder, lead trainer and strategist at Digital Training Institute.  Her blog was named one of Ireland’s top marketing blogs in Ireland by US-based website Search Engine Journal. She is a writer for the world's largest and most trusted social media website, Social Media Examiner. 

Joanne is an international speaker and most recently spoke at Twitter Heaquarters in San Francisco. Her clients include the EPP Group in the EU Parliament, HSE, Association of Garda Sergeants and Inspectors and Bluebird Care. 

She delivers training online, and in person, to solopreneurs, small business owners, bloggers and marketers. 

JSB Talks Digital is Joanne's weekly podcast which comes out on a Friday and she has a vlog of the same name, released every Monday. 

Joanne is also a published author and she is currently writing her second social media book. Her debut title -‘Social Media Under Investigation, Law Enforcement and the Social Web’ - takes a forensic look at how police forces use social media.

Joanne holds 11 academic and professional qualifications including, a Masters Degree in Digital Marketing and a Masters Degree in Journalism. Joanne is also a former finalist in the TV Show, The Apprentice.  Joanne blog's at digitaltraining.iejoannesweeneyburke.ie and lawenforcementobserver.com.

COURSE CONTENT

By 2020 the Internet will have grown 500%. How are you going to stand out in a crowded social web? Using the tactics of online public relations you can improve your profile, establish credibility, position your brand and ignite your search engine optimisation results. 

When you take this course you will have tactics and skills to raise your online PR profile.

What you will learn?

  • Why Online PR will set you apart from the competition;

  • Online PR and sizzling SEO results;

  • Your Online PR strategy; and

  • Online PR Tools.

DURATION/COST

1 day

Non Members: €150 per person

Irish Blogger Agency Members: €145 per person

(Price includes tea/coffee)

Online PR merges old traditions with new technologies and as a former journalist and PR practitioner Joanne Sweeney-Burke understands exactly how Digital Age PR can have significant positive impacts on search, social and storytelling. Recently she delivered a one-day masterclass in Online PR in Galway City in collaboration with Irish Blogger Agency attended by 15 business owners and marketers.

 
 

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