Merriman Hotel Kinvara - Skip The School Run For Endless Fun
The aim of this campaign was to counter seasonality and regionality by inspiring growth in the North of Galway along the Wild Atlantic Way.
Failte Ireland will also be building on the success of The Wild Atlantic Way this year, with this in mind the Merriman Hotel Kinvara ran their own campaign to promote their unique hotel.
The Merriman Hotel is a warm and welcoming traditional Irish hotel in the centre of the beautiful fishing village of Kinvara, Co Galway the gateway to the UNESCO recognised Burren region. 3-star accommodation finished to a high standard, warm, bright and comfortable.
The hotel is an iconic building being the largest thatched roofed structure in Ireland. It was named after the famous local poet Brian Merriman who wrote a racy, word rich, bawdy poem called The Midnight Court in 1780)
This is the ideal base from which to explore the Cliff Coast region of the Wild Atlantic Way which features the Cliffs of Moher, the Aran Islands, the Aliwee Caves and the ancient Poulnabrone Dolmen.
The Merriman Hotel is well known for it's wonderful food created by our accomplished Kitchen brigade. The menus have a gentle nod to the Atlantic Ocean on our doorstep and plenty of firm Irish favourites too. Food is served all day in the Quilty Restaurant and the Thatch Bar.
The Thatch Bar is renowned for it's friendly atmosphere, wood-burning stove and some say the best pint of Guinness in The West. With regular Traditional Irish Music sessions, you are guaranteed some great Irish 'Craic'.
The Merriman Hotel Kinvara invited four mom bloggers for an overnight stay mid-week in a campaign called ‘Skip The School Run For Endless Fun’. Lots of valuable content was created on social media and online with an objective to boost brand awareness and social share.
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How is it the weekend already?! This week seemed to have zoomed past especially the fact I got to escape with the #skiptheschoolrunforendlessfun campaign in conjunction with @bloggeragentirl and @themerrimanhotel. There was smoke at my heels when this opportunity arose 😂. The food in the @themerrimanhotel was so delicious. She hotel have recently updated the menu and I can confirm, the vegan salad, the caesar salad, the homemade burger and the Eton Mess were edibly inhaled with great satisfaction! Myself and the other fabulous mammies @thecancerqueenbee @sassylifesecretsbyerica and @irishhealthhour enjoyed the scenic drive through The Burren to @burrenperfumery where we learned about how the perfumes and products are created and handmade. We had a lot of fun in @burrennaturesanctuary where we met Frank the lama and even got to walk Emilia The Pig!! I cannot wait to take Holly and Harper back there over the Summer. They will be weak for Emilia! The kids can hold the smaller animals the rabbits and Guinea pigs at feeding times, as well as enjoy the dress up Fairy walk. On my next trip to Kinvara I will definitely look into renting bikes again. The magnetism of the #wildatlanticway has captured me! #collab #discoverireland #failteireland #irishtourism #theburren #irishstaycation #familybreaks #kinvara #galwaytourism #discovergalway
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Having a fab time learning all about the fab products from @burrenperfumery 🤩🤩 Such a beautiful setting ❤ A huge THANK YOU to @themerrimanhotel & @bloggeragentirl for this beautiful experience. . . . . . #theburren #burrenperfumery #perfume #discoverireland #collab #momblogger #breakaway #lifestyleblogger #burren #discoverunder10k #irishblogger #bloggergram #ootd #wildatlanticway #kinvara #skiptheschoolrun #lovekinvara #thingstodo
The results over a 3 day period were excellent, summarised as follows:
Increase in clients followers +1.1%, Engagement Rate +417.8% and Impressions +1k
Increase in clients fans +2.3%, Total Engagement +83.9%, Awareness +200%, Clicks +173.2%